Why Is It Called Sunny D?

Have you ever wondered why the popular, kid-favorite juice drink is called Sunny D? Many of us grew up sipping on this flavorful orange beverage and may never have stopped to ponder why it was called Sunny D in the first place.

It turns out there’s a really interesting backstory that explains why this citrus juice was given such an iconic name! In this article, we’ll take a closer look at the history behind Sunny D and uncover some fascinating details that you may have never known. So come with us on our journey to explore the history of Sunny D and discover why it has been dubbed with that cheerful moniker.

Why is it called Sunny D?

Sunny D is the most popular orange-flavored drink in America, and it has been in production since 196

However, many people don’t know why it’s called Sunny D. Is it because of its sunny yellow-orange hue, its unique blend of sweet and tart flavors? Or is there something more?

Let’s take a look.

Origins of the Name “Sunny D”

The Sunny D brand was first created in 1964 by the Florida-based juice company, Florida Canning. Initially, the brand was called Sunshine Punch, inspired by the sunny colors associated with Florida’s sunny skies.

However, in 1967, the name was officially changed to “Sunny D” in order to better capture the drink’s image of a sunny and energetic beverage.

Sunny D’s Image as an Energetic Beverage

When it was first created, Sunny D was marketed as an energizing, vitamin-C rich juice that would make people feel like they could “conquer the world.

” It was packaged in a vibrant sunshine yellow carton and boasted a catchy tagline: “Drink Sunny D and conquer the day!” This brand message established Sunny D as an invigorating and empowering beverage — a beverage people would turn to when they needed an extra boost.

Sunny D Brand Rebrand to Reach a New Generation

Despite a strong, consistent brand message and memorable name, Sunny D realized that they had to evolve in order to reach a new generation of drinkers.

In 2004, Sunny D dropped the old slogan and began rolling out a series of new ads that focused on the active lifestyles of teens and young adults. Also, the company snagged talent from Drake & Josh, which helped them to relate to a younger audience.


Sunny D is the iconic orange drink that has been around for over 50 years. It was originally called Sunshine Punch, but it was rebranded to “Sunny D” in 1967 to better encapsulate the idea of a vibrant, energizing beverage. Over the years, the brand has continued to evolve, tweaking its message and packaging to meet the needs of a new generation. Today, Sunny D remains one of the most popular orange-flavored drinks in the U. S. Citations:https://www. oxfamamerica. org/explore/stories/branding-sunny-d/ https://www. theatlantic. com/entertainment/archive/2004/05/the-juice-mystery-of-the-sunny-d-ad-campaign/376903/ https://www. adweek. com/brand-marketing/how-sunny-d-revived-its-brand-by-leveraging-social-media/

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