Welcome to our article about why the home of the Los Angeles Rams and Chargers is called SoFi Stadium. This is one of the most ambitious and innovative venues in America and it has been designed to be a world-class destination for sports and entertainment. It has artful architecture, advanced construction technology, and impeccable engineering.
But what is the story behind the name SoFi Stadium? That is what we will explore in this article.
We will take a look at how it was chosen, what it stands for, and what the stadium offers its visitors. So keep reading to find out why the new jewel of Los Angeles is called SoFi Stadium.
Why is it Called SoFi Stadium?SoFi Stadium, the new state-of-the-art home of the Los Angeles Rams and the Los Angeles Chargers NFL football teams, opened to the public on September 5, 2020.
But why is it called SoFi Stadium?SoFi Stadium was named after personal finance company, SoFi, who purchased the naming rights to the stadium in 201 SoFi, short for Social Finance, is a financial services company headquartered in San Francisco, California.
The company, who develops and offers loan products, has quickly become a major player in the financial technology (FinTech) industry.
Purchasing the Naming RightsSoFi originally purchased the naming rights to the stadium for 20 years, in what was reportedly the most expensive naming rights deal in NFL history.
By purchasing the naming rights to the stadium, SoFi has a partnership with the Los Angeles stadium and entertainment district (LASED) and the NFL that promises to bring brand visibility, customer loyalty, and a community connection to the SoFi name.
Advantages of The DealThis deal is strategic for the company because not only will it gain much needed brand visibility, it will help them target a consumer demographic that they wouldn’t normally be able to access. Sports fans are diverse and typically have higher spending power than the general population.
Additionally, SoFi will have exclusive access to the stadium’s cutting-edge technology, which will give them a competitive edge in the FinTech industry.
ConclusionThe naming rights deal between SoFi and the Los Angeles stadium and entertainment district is a brilliant move for the financial technology company. Not only will it increase their brand visibility, but it will give them access to a consumer demographic that typically has higher spending power.
Additionally, the exclusive access to the stadium’s cutting-edge technology will help them to stay competitive in the FinTech industry. Citation URL: https://www.
stadiumarena. com/stadiums/sofi-stadium/https://www. forbes. com/sites/davidschultz/2019/09/13/sofis-deal-for-naming-rights-to-la-stadium-spotlights-financial-services-industry-shift/#6836a3d10e7c