Why Is Bleach Anime Called Bleach?

Welcome to Bleach 101: everything you need to know about why Bleach is one of the most beloved and iconic anime series of all time! Why is the anime beloved enough to be regarded as one of the Big Three anime series of all time, alongside Naruto and One Piece?

It all starts with the title, ‘Bleach!’ Named after both the manga series and the anime series, ‘Bleach’ is actually a homage to the popular American rock group, Nirvana. As the group’s lead singer, Kurt Cobain once said, “Bleach is the best thing that ever happened to me,” and it’s clear that his words have been taken to heart.

But what truly makes Bleach so amazing? Read on to find out why it’s truly one of the most beloved and iconic anime of all time!

Why is Bleach Anime Called Bleach?

The Bleach anime series has been beloved by fans for years, but many people don’t know the background story of why it’s named what it is today. In this blog post, we’ll explore why Bleach is called Bleach and how its title reflects its story.

What Does the Japanese Title Mean?

The original Japanese title for the series is “Burīchi”, which means “White”.

This title is incredibly appropriate for the series, as it follows the adventures of protagonist Ichigo Kurosaki, who is a Soul Reaper. Soul Reapers are a type of spirit warrior that keep the balance between the world of the living and the world of the dead.

As a result, they often have to protect people from Hollows (evil spirits) and handle the souls of those that have passed away.

What is the Meaning of the English Title?

The English title for Bleach is “Bleach”.

It was chosen for a few specific reasons. For one, it helps to emphasize the colorless nature of Soul Reaping and the struggle between good and evil in the show’s narrative.

It also reflects Ichigo’s character arc and his journey. The title also suggests that Ichigo is a kind of “bleach” figure: somebody who can cleanse the world of spiritual darkness and restore balance to the world.

Why Did the Creator Choose this Name?

The creator of Bleach, Tite Kubo, wanted to create an anime that could appeal to both shounen and shoujo audiences. He wanted to create something that could tug at the heartstrings of female viewers, as well as thrill male viewers. The title “Bleach” was chosen for its dual meanings: on one hand, it reflects the themes of purification and cleansing, while also bringing to mind the idea of a “bleached” hero. The title also suggests a struggle between the worlds of light and darkness, evoking the struggle between good and evil that Ichigo must face in the series.


In conclusion, the anime series Bleach is called “Bleach” to evoke themes of purification, cleansing, and heroism, as well as to refer to the show’s dual audience appeal. The title also reflects Ichigo’s character arc, as he must struggle against the forces of darkness and ultimately prevail.

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